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A Little About Me

Craig La Mere is an award winning professional portrait photographer as well as an international speaker, educator and published author from Pocatello, Idaho. Along with running his full time studio in Idaho he travels teaching and speaking to other professional photographers. Craig has taught and spoke in Dallas, Chicago, Las Vegas, New York City, Canada and Brazil to name a few places. Craig has two dogs Logan and Steve and two cats Martin and Emit.


My story in a nutshell: I was a 39 year old commercial insurance agent making a great living but was unfulfilled as a person. I literally hated what I was doing with my life. As luck would have it Costco opened in my little town and I purchased a Canon Rebel as a creative outlet to my insurance life. To understand what buying that camera was to me, I would liken it to a person going into a convenience store, on a whim, buying a lottery ticket and winning the whole pot! Life Changer. As dumb or cliche as it might sound, when I picked up that camera I knew what i was supposed to do with my life. I was placed here to be a photographer. I feel so lucky and blessed that it and me crossed paths at the right time and as they say the rest is history! 

I believe the most important things in life are your family and friends.
I believe that you should follow your dreams.
I believe hard work does pay off.
I believe you should be kind to others.
I believe you should enjoy your life.


I believe in my photography mission:

Show my clients a great time and create images they will love.

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